Achieving a High Search Engine Optimisation

Search engine optimisation (SEO) is an essential technique for ensuring that you get noticed from your competitors. Search engine optimisation (SEO) involves strategic placement of keywords, titles, headings and other elements of a web page to achieve high ranking in search engine results. If a page is not found on the first page of search results for a particular search term, the next best place to optimise it can be on page three. Many companies believe that SEO will bring traffic to their sites, when in fact this is actually contrary to the fact that SEO does not bring traffic to your site.

Search engine optimisation is the act of enhancing the quantity and quality of site traffic to a site or a particular web page by search engines. SEO aims at achieving high rankings rather than organic traffic or direct traffic. The major aim of search engine optimisation is to provide valuable content to the users, which improves the user experience and helps them to purchase the services or products that they are searching for. There are some basics of seo basics that you should keep in mind, if you are looking to become successful in this competitive field.

  • Optimise for popular search terms. The most effective way to promote a site is through popular keywords. The main reason why many companies have an online presence is to tap into the massive amount of available web traffic via search engines such as Google. As a result, it is important to work towards building the most relevant website that you can to improve your chances of success with paid search.
  • Optimise for popular paid search terms. One way to do this is to build relevant content around popular keywords. It is also beneficial to target terms that are more likely to be targeted by paid search engines as well. For example, if you own a retail business and are targeting the leading UK brands, then you should optimise your site for the two most searched for words: “commerce” and “brands.” Both of these keywords have been consistently ranked high on search engines over the last few years. Therefore, it is likely that these specific keywords will improve your conversion rate with paid search.
  • Do not overload the web page. It is not very efficient to have a lot of text on a web page, especially when most search engines will ignore it. It is important to keep the page simple to read and navigate. In addition, if you are targeting highly ranked keywords, it is also likely that the page will be among the first 10 results displayed in search results. Therefore, it is imperative that you limit the amount of text on your web page.
  • Do not publish web pages on the same day. When you submit a new web page, it is immediately published to the SERPs. However, when you publish an article or blog post on a social media platform, it is not added to the SERPs until the following day. So, if you are eager to receive free targeted traffic, try to publish your articles and blogs on several different platforms throughout the course of the day to maximise on the free promotional power of the internet.